Monday, June 24

Self-care development drives vitamin and complement gross sales in supermarkets



Consumers have increasingly turned to vitamins and supplements to better manage their own health during the past two years, and sales appear poised to remain strong.

Retailers can support these health-minded customers by providing educational information about the products they offer and making sure customers are aware of the opportunities that exist throughout the store to assist them with their health and wellness goals.

“Since the beginning of the pandemic, people have been looking for more ways to support their health, and many have found the positive impact of adding vitamins and supplements to their daily regimens,” said Laura Perkins, vice president of purchasing at Lakewood, Colorado-based Natural Grocers. “As customers have become more aware of the importance of vitamins and supplements, they have also been seeking more information about which are the right ones to help them in their health and…


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